Welcome
Equitoy, formerly the British Toy Importers Association, is a leading trade association representing manufacturers, distributors, importers and retailers from the toy, publishing, stationery and gift sectors.
We represent the views of our members at National and European level through representation on product safety committees at all levels, and represent all members equally, whether they be large or small businesses.
2011 is a pivotal year for many industries with the introduction of the new Toy Safety Directive which has far reaching implications for all companies supplying product that is covered by toy safety laws. Indeed many product categories will come under the requirements of the Directive for the first time. We intend to be at the forefront of meeting these challenges by helping our members to fully understand and comply with the significantly increased legislative requirements.
Before you go any further, ask yourself these three simple questions:
Do you know WHO makes your product?
Do you know WHERE your product is made?
Do you know exactly WHAT is in your product?
