Outdoor Play - Market Sector Possibilities
A research survey has suggested that outdoor play is making a comeback due to cash strapped parents choosing free days out in the park.
The poll, which includes 1,250 UK parents of school-age children, suggests 44% of youngsters are now spending more time playing outside than they did two years ago.
Parents are discovering that days out to local parks can be more cost effective over other trips like the cinema. England’s weather, however, is the greatest obstacle for outdoor play.
Three-quarters of the parents surveyed said they were aware that they could have a cheap day out visiting parks and green spaces which would also be fun and educational for the family.
The research was taken for food manufacturer Arla’s Kids Closer to Nature campaign. Launched in January 2011, the campaign is encouraging children to embrace more outdoor play.
Kids Closer to Nature is a programme that will see Arla develop a range of activities throughout 2011 and is designed to encourage children of all backgrounds and locations to experience the outdoors and take them ‘closer to nature’ on a daily basis.
As part of the campaign, a grant scheme for members of the public to create natural spaces is also being launched.
Tim Gill, Author and play campaigner, said: “Times are hard, so parents have to make savings. But the good news is that families are realising that fresh air costs nothing. Getting under the open sky – whether in a local park or the great British countryside – is the perfect way for kids to explore, have adventures and feed their curiosity and imagination.”
Source: Toyworld 2012