About Equitoy

Formerly the British Toy Importers Association (BTIA), the Equitoy trade association represents importers, distributors, manufacturers and retailers and seeks to offer guidance, support and representation to companies in the toy, gift, publishing and stationery sectors.

  • Independent advice and guidance on legislative issues such as the new Toy Safety Directive and other safety issues, customs issues, corporate legislation and environmental issues.
  • Regular members seminars and networking opportunities
  • Legal advice helpline
  • Newsflash alerts via email
  • Bi-Annual Toy Safety Conference
  • Subsidised safety audits by our Toy Safety Expert
  • Regular Safety newsletters

We pride ourself on being a trade association that is representative of a cross section of the industry and focuses on providing value for money and targeted assistance to our members.