Formerly the British Toy Importers Association (BTIA), EQUITOY represents importers, distributors, manufacturers and retailers. We offer guidance, support and representation to companies in the toy, gift, publishing and stationery sectors.

  • Independent advice and guidance on legislative issues such as Toy Safety, General Product Safety, Customs, Corporate Legislation and Environmental protection
  • Regular members’ seminars and networking opportunities
  • Legal advice helpline
  • Newsflash alerts via email
  • Toy Safety Conferences
  • Subsidised safety health-checks by our Toy Safety Expert
  • Regular Product Compliance and Safety Update newsletters

We pride ourselves on being a trade association that is representative of a cross section of our industry and focusing on providing value for money and targeted assistance to our members.


Clive Shelton Associates  Clive Shelton

Clive Shelton is a recognised expert in the field of consumer product compliance. He is actively involved in the work of international product safety committees including those for toys. As a former UK Public Analyst he understands the technical aspects of product safety and the consequences of non-compliance. He has been called by courts as an expert witness numerous times and is well respected by lawyers and business leaders alike.


Chadwick Lawrence ChadwickLawrence

Chadwick Lawrence LLP is a Yorkshire based law firm with a team of specialist lawyers providing sound, commercial and pragmatic advice to businesses across the country. EQUITOY Members’ main points of contact are Michael Morse who specialises in employment and agency law, and Nicholas Worsnop who deals with intellectual property and general commercial disputes. The firm are regular contributors to Members' Seminars. Please see the 'Help & Advice' page for details of special member discounts.


Customs Associates Customs

Customs Associates is an independent customs and international trade consultancy practice, providing advice and support to importers and exporters involved in the international movement of goods to or from the European Union. We ensure traders pay the minimum amount of duty, whilst at the same time complying with the many regulations laid down by the European Commission.

Providing a comprehensive range of customs related services, Customs Associates has advised both large multi-nationals and small companies across a range of industry sectors. Barbara Scott is the current Chair of the Customs Practitioners Group and Mike Hodge is an ex-HM Customs officer. Both have an extensive customs consultancy background with ‘Big-4’ accountancy practices. With a network of customs consultants in the major trading nations, Customs Associates offers a truly global service.



Cass-Stephens are independent insurance brokers. Founded in 1966 we provide insurance and risk management advice to importers and distributors throughout the UK. As an Equitoy Service Provider Cass-Stephens will provide you with a comprehensive review of your insurance programme, advising you on the suitability of your cover, the competitiveness of the premium and what measures could be taken to help control risk and to improve the claims process.

Click on the link to find out more - Cass-Stephens